Oh Sony Bravia let me count the ways…well there are two actually. Balls and paint. But number three is on the way, form of play-doh! So here’s the stats:
2.5 tonnes of plasticine on set
40 animators
3 weeks
189 2ft bunnies
150 1ft cubes
10ft x 20ft purple wave
30ft giant rabbit.
6 cameras.
40 animators working through 4 hours generated 4 seconds of footage.
40 animators working on the same scene had never been attempted before.
The 60 second spot will be constructed of approximately 100,000 stills.
What a generation we live in when adverts get teaser trailers and said trailers actually get me excited. Read all about the new bunny play-doh commercial by checking out bravia-advert.com.
Heres the making of video for the original bouncy balls ad which helped push Jose Gonzalez into the public domain.
-phil
me wants to go…o wait…ive been to that street already. *sigh*